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Conversion Copywriting 101

Today's in-demand copywriters teach the essentials of writing high-converting copy.

Your Instructor


Joanna Wiebe
Joanna Wiebe

The original conversion copywriter, Joanna has optimized web and email copy for the likes of Wistia, Buffer, Crazy Egg, Neil Patel, Shopify, Indochino, Invision, Tesco and countless others.

She's been invited to teach conversion copywriting on the stages of Mozcon, Heroconf, SearchLove, CXL Live, CTA Conf, SydStart, Problogger, DCI Summit, Authority, Microconf, Wooconf, Business of Software and dozens more.

The CEO of Freelancer.com and Warrior Forum, Matt Barrie read Joanna's ebooks on a flight back to Australia, promptly told his team to read them, promptly invited Joanna to be interviewed for his massive audience, and promptly proclaimed - without a word of prompting - "These ebooks changed my life."

And when Brian Clark - one of the best known copywriters on the planet - wanted to hire someone to optimize his copy for Rainmaker, Digital Commerce Institute and Authority, guess who he hired. Yup: Joanna. She is the cofounder of Copy Hackers.


The Curriculum


  Conversion Copywriting vs Regular Old Copywriting
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  Is Your Page Doing What It's Supposed to Be Doing?
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  Your Landing Page Ain't Your Home Page, Okay?
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  How to Format Your Web Copy
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  How to Write Headlines that Get the Clicks
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  How to Get Useful Testimonials and Where and When to Use Them
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  Convert Like a Mofo, Yo
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  How to Write Adwords Ads
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  How to Get Out of Your Copywriting Funk with This Insider Shortcut
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Frequently Asked Questions


When does the course start and finish?
There's no start and finish to this bad boy. Watch the training videos when it works for you, put the tips into play, and get results. That's it. You can access them when you want, from wherever you want, for however long you want.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you're unsatisfied with this 100% free course, I would suggest you stop watching it as soon as possible.
This course was awesome. What other things of awesome do you have?
Brilliant question. If I were you, and I were truly done with this course because I've already put all of the great advice into play, I'd high tail it over here to get Where Stellar Messages Come From. More than 10,000 businesses have read this ebook and it's all yours. For free. Yup. https://copyhackers.com/free-ebook-now.

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