Your first challenge was creating a product or service that could be infinitely profitable. The second is figuring out how to make people who should be your customers understand that they need what you’ve got.
If you’ve written copy more than once, you know the feeling.
You sit down to write the email that’s supposed to sell people on your solution. But there’s a voice in your head reminding you how hard it was the last time you tried to write copy. And even when your copy manages to convince people, the next time you have to write copy that should convert you feel like:
The fact is that great copy isn’t based on luck or chance. It’s based on repeatable rules and proven processes and reliable frameworks.
That doesn’t sound very sexy. And I’m more than okay with that.
Because y’know what is sexy? Testing your data-driven copy and finding that it beats the creative stuff by a landslide. That’s sexy. The best parts of business are always - without fail - the data-driven parts. Everything else is just guesswork. And you can’t sell your boss or your clients on paying you for your guesses.
Conversion copywriting is simply the art and science of using your words to get the YES. After studying and practicing all forms of copywriting for nearly 15 years, I’ve stripped away the mystique of copywriting to create Copy School.
Join us in Copy School to skip past the guesswork. You’ll get the frameworks, formulas, processes and repeatable techniques to plan, write and optimize copy that gets results worth bragging about. Whether you write your own copy or hire people to, you’ll perform better with a clear understanding of what makes a message succeed or fail - which you’ll find inside Copy School.
GET REPEATABLE PROCESSES
You’ve tried guessing your way through email and web copywriting. But to get the repeatable results you want, you need repeatable processes. Each course and module in Copy School will give you a step-by-step action plan.
GET ANSWERS TO YOUR QUESTIONS
Your spot in Copy School guarantees you access to eight Office Hours sessions. Get four sessions dedicated to email copywriting (led by Ry). And get four sessions dedicated to landing pages and sales pages (led by Jo).
GET COPY FEEDBACK
Because Copy School includes every copywriting course we offer at Copy Hackers, you’ll get 10x Emails, which comes with a review of an email you’ve written. Send us your copy, and we’ll send you back notes to optimize it.
GET BITE-SIZED TRAINING
This training is all about execution - so we skip past a lot of the theory and dive into actionable lessons. Most videos are no more than 5 minutes long. They’re supported by cheatsheets, worksheets and templates, too.
The original conversion copywriter, Joanna has optimized web and email copy for the likes of Wistia, Buffer, Crazy Egg, Neil Patel, Shopify, Indochino, Invision, Tesco and countless others.
She's been invited to teach conversion copywriting on the stages of Mozcon, Heroconf, SearchLove, CXL Live, CTA Conf, SydStart, Problogger, DCI Summit, Authority, Microconf, Wooconf, Business of Software and dozens more.
The CEO of Freelancer.com and Warrior Forum, Matt Barrie read Joanna's ebooks on a flight back to Australia, promptly told his team to read them, promptly invited Joanna to be interviewed for his massive audience, and promptly proclaimed - without a word of prompting - "These ebooks changed my life."
And when Brian Clark - one of the best known copywriters on the planet - wanted to hire someone to optimize his copy for Rainmaker, Digital Commerce Institute and Authority, guess who he hired. Yup: Joanna. She is the cofounder of Copy Hackers.