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10x Sales Pages
An Introduction (Before You Choose Your Track)
START HERE: How to get the most out of 10x Sales Pages (9:30)
TRACK 1: Laying a foundation that can bear the weight of long copy
1. Begin with the Rule of One (there is never an exception to this starting step) (1:01)
2. Your One Reader, or what you're really selling (2:23)
3. Define your One Reader, aka the foundation of the highest-converting sales pages (11:02)
4. We interrupt the Rule of One to start our research (4:13)
5. What exactly is "voice of customer" research and why is it, like, THE thing?? (4:30)
6. Combine a recorder app with a transcription service for mega copy awesomeness (2:15)
7. Don't research like a researcher - you're researching to write better copy! (3:32)
7. You've got what you need to think through your One Offer, including the 4 levers to pull for maximum impact
8. Boost your One Offer with this deep-dive on the most unexpected of the offer-optimization levers (4:52)
9. And now the moment you've been dreading: Your One Big Idea (4:33)
10. If you're struggling to pinpoint your One Big Idea, try this (8:40)
11. Finish out your Rule of One with this: Your One Promise (4:39)
TRACK 1: When it's time to put words on the page
12. Start filling your page with the PAS-on-Steroids framework (i.e., what you should always default to) (6:57)
13. Take a page from the Glee Club school of long copywriting (5:52)
14. Where to start when you actually start putting words on the page (2:18)
15. Optimize your "Why" section with this (3:10)
16. What about your buttons? (3:31)
17. Go back up to the top of the page and find your hook using this lesson (8:17)
TRACK 1: Over-the-shoulder tutorials... because you're ready to own your first draft
How to work your way through these tutorials (15:14)
i. Starting your long-form sales page, draft 1 (2:08)
ii. Finding voice-of-customer data using online research, like review mining (8:57)
iii. Finding voice-of-customer data using surveys (7:48)
iv. How to tag your research (with a bonus: finding your Big Idea) (19:07)
v. Organizing your research on the page (8:59)
vi. Starting at Introducing (7:35)
vii. Continuing with Introducing (5:15)
viii. Completing the Introducing section (and moving on!) (3:25)
ix. Moving on to the Why section (8:58)
x. Writing Try (13:01)
xi. Writing Buy (1:50)
xii. Revising the Rule of One for the One Big Idea (6:17)
xiii. Writing PAS (6:47)
xiv. Merging it all into one long-form sales page (5:21)
xv. Cleaning up your first draft (13:37)
xvi. Finishing Draft One (4:17)
xvii. Turning Draft One into a designed page (12:56)
xviii. Finishing your designed sales page (34:30)
TRACK 1: A few useful notes on editing in the awesome
18. Never delete anything! You'll use your discards off the page (1:50)
19. Strengthen your argument with words like these (3:44)
20. Finish with the Greek Sweep (2:47)
TRACK 1: All the worksheets and other downloadables
The Airstory template and other worksheets used throughout Track 1
My favorite Photoshop template for long-form sales pages
Ebook: The Dark Art of Writing Long-Form Sales Pages
TRACK 2: The 15 Point Sales Page in a Day Method [START HERE]
About Track 2 (7:12)
How this track is structured (12:16)
TRACK 2: Module 1 - Coaching The Conversion (The Sales Page Edition)
Coaching The Conversion (on your sales page) (9:50)
The 15 Point Sales Page in a Day Themeplate (3:48)
TRACK 2: Module 2 - Coach-Mining & The Launch Bible
Welcome to Module 2 (9:17)
67 Golden Questions to Fuel Your Funnel (20:52)
Advanced Exercise - Moment of Highest Tension (2:47)
Advanced Exercise - The Perfect Testimonial (3:39)
Advanced Exercise - The Mic Stand Moment (3:36)
Advanced Exercise - The Champagne Clink (3:24)
Advanced Exercise - The Million Dollar Bet (3:42)
Coach-Mining & The Enrollment Extractor Workbook (16:28)
The Launch Bible (13:48)
TRACK 2: Module 3 - Establishing The Gap
Welcome to Module 3 (1:46)
Section 1 - The Pre Headline Qualifier (11:45)
Section 2 - The Question Loop Headline (7:26)
Section 3 - The Lead (6:05)
Section 4 - The Moment of Highest Tension (14:28)
Section 5 - The Moment of Highest Pleasure (10:25)
TRACK 2: Module 4 - Exploring The Gap
Welcome to Module 4 (1:56)
Section 6 - Slaughtering Sacred Cows & Belief Installation (10:31)
Section 7 - The Blue Ocean Bridge (8:59)
Section 8 - Solidifying Beliefs Part 1 (Your Bio) (7:51)
Section 9 - Solidifying Beliefs Part 2 (Testimonials) (8:00)
TRACK 2: Module 5 - Exiting The Gap
Welcome to Module 5 (1:34)
Section 10 - The Product Reveal (9:01)
Section 11 - The Aladdin Product Tour (15:11)
Section 12 - The Golden Guarantee (8:17)
TRACK 2: Module 6 - Escaping The Gap
Welcome to Module 6 (2:53)
Section 13 - The Upgraded FAQ Close (11:15)
Section 14 - The Perfect For You If Close (13:01)
Section 15 - The Final Confident Appeal (5:11)
Bonus Close - The Risk Mitigator (5:05)
Bonus Close - The MVC / QVW Close (5:56)
TRACK 2: All the worksheets and other downloadables
Module 1: The 15 Point Sales Page in a Day Themeplate
Module 2 - 67 Golden Questions Workbook
Module 2 - 5 Advanced Empathy Visualizations Supplement Workbook
Module 2 - Coach-Mining & Enrollment Extractor Workbook
Module 2 - The Launch Bible Workbook
Module 3 - Workbook & Example Pack
Module 4 - Workbook & Example Pack
Module 5 - Workbook & Example Pack
Module 6 - Workbook & Example Pack
List Builder's Lab 2.0 Full Page Example
14. Where to start when you actually start putting words on the page
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