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A/B Testing for Copywriters

Master A/B testing concepts and terminology to position yourself as a conversion copywriter (and charge higher fees).

In this comprehensive mini course on A/B testing, you'll gain confidence in the following:
  • Why companies test in the first place
  • The major components of an A/B test
  • What types of tests you'll frequently encounter
  • What to test and why
  • How to create a hypothesis that'll give your client confidence
  • When to stop a test so your client locks in the conversion lift

The final module delves into the common questions freelance copywriters ask about testing.


Your Instructor


Lance Jones
Lance Jones

I grew up believing I would optimize websites. Thank God the Internet was invented or I’d still be selling mattresses. When I’m not helping clients make sense of CRO and web experiments, I’m toying with a new startup idea or helping my 2 boys try to make sense of this world and their place in it. Or eating candy.

Has worked at: Airstory, Copy Hackers, Adobe, Intuit, Conversion Rate Experts, Keynote

Has been doing this since: 1999

Feels the world needs more: Results-oriented people walking the halls of more results-oriented businesses.

Has a warped sense of: Blood relations. I’m pretty sure I was adopted by the Brady Bunch, but I have yet to be invited to family gatherings.

Would have been: An astronomer, but an astronomer visited my school when I was a child and told me not to do it. Not cool of him, actually.

Favorite business minds: A mix of everyone on the Shark Tank. Cuban’s ego; O’Leary’s data-focus; and Herjavek’s heart.

Loves to optimize: Experiences.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Choose your plan below: