The final module delves into the common questions freelance copywriters ask about testing.
I grew up believing I would optimize websites. Thank God the Internet was invented or I’d still be selling mattresses. When I’m not helping clients make sense of CRO and web experiments, I’m toying with a new startup idea or helping my 2 boys try to make sense of this world and their place in it. Or eating candy.
Has worked at: Airstory, Copy Hackers, Adobe, Intuit, Conversion Rate Experts, Keynote
Has been doing this since: 1999
Feels the world needs more: Results-oriented people walking the halls of more results-oriented businesses.
Has a warped sense of: Blood relations. I’m pretty sure I was adopted by the Brady Bunch, but I have yet to be invited to family gatherings.
Would have been: An astronomer, but an astronomer visited my school when I was a child and told me not to do it. Not cool of him, actually.
Favorite business minds: A mix of everyone on the Shark Tank. Cuban’s ego; O’Leary’s data-focus; and Herjavek’s heart.
Loves to optimize: Experiences.