A3kyyh2wrpitx3q1qiyb

Copy School

The entire copywriting academy for growth-focused marketers and top-tier copywriters

  Get started by joining now

You, too, can write copy that converts.

Your first challenge was creating a product or service that could be infinitely profitable. The second is figuring out how to make people who should be your customers understand that they need what you’ve got.

If you’ve written copy more than once, you know the feeling.

You sit down to write the email that’s supposed to sell people on your solution. But there’s a voice in your head reminding you how hard it was the last time you tried to write copy. And even when your copy manages to convince people, the next time you have to write copy that should convert you feel like:

You’re trying to win the lottery on command

The fact is that great copy isn’t based on luck or chance. It’s based on repeatable rules and proven processes and reliable frameworks.

That doesn’t sound very sexy. And I’m more than okay with that.

Because y’know what is sexy? Testing your data-driven copy and finding that it beats the creative stuff by a landslide. That’s sexy. The best parts of business are always - without fail - the data-driven parts. Everything else is just guesswork. And you can’t sell your boss or your clients on paying you for your guesses.

When you know how to write data-driven “conversion copy,” every part of marketing, persuasion and growth gets easier

Conversion copywriting is simply the art and science of using your words to get the YES. After studying and practicing all forms of copywriting for nearly 15 years, I’ve stripped away the mystique of copywriting to create Copy School.

Join us in Copy School to skip past the guesswork. You’ll get the frameworks, formulas, processes and repeatable techniques to plan, write and optimize copy that gets results worth bragging about. Whether you write your own copy or hire people to, you’ll perform better with a clear understanding of what makes a message succeed or fail - which you’ll find inside Copy School.


Here’s what you’ll get inside Copy School

Whatever systems you have, whatever product or service you’re selling and whatever market you’re serving, get everything you can out of exactly what you’ve got. When you gain functional mastery over email and web copywriting in Copy School, you’ll be able to do just that. Because success comes down to how you execute.


GET REPEATABLE PROCESSES

You’ve tried guessing your way through email and web copywriting. But to get the repeatable results you want, you need repeatable processes. Each course and module in Copy School will give you a step-by-step action plan.

GET ANSWERS TO YOUR QUESTIONS

Your spot in Copy School guarantees you access to eight Office Hours sessions. Get four sessions dedicated to email copywriting (led by Ry). And get four sessions dedicated to landing pages and sales pages (led by Jo).

GET COPY FEEDBACK

Because Copy School includes every copywriting course we offer at Copy Hackers, you’ll get 10x Emails, which comes with a review of an email you’ve written. Send us your copy, and we’ll send you back notes to optimize it.

GET BITE-SIZED TRAINING

This training is all about execution - so we skip past a lot of the theory and dive into actionable lessons. Most videos are no more than 5 minutes long. They’re supported by cheatsheets, worksheets and templates, too.

Copy School is made of our 3 core training programs

This training includes...



10x Landing Pages 2.0
Joanna Wiebe
$997
10x Emails 2.0
Get the strategies, techniques and templates to write emails that engage and sell
1 Course Bundle
$997
10x Launches
This training is focused exclusively on launch copy. Based on insights and "themeplates" from dozens of launches in the six- and seven-figure range.
Ry Schwartz
$997

Original Price: $2,991


Your Instructor


Joanna Wiebe
Joanna Wiebe

The original conversion copywriter, Joanna has optimized web and email copy for the likes of Wistia, Buffer, Crazy Egg, Neil Patel, Shopify, Indochino, Invision, Tesco and countless others.

She's been invited to teach conversion copywriting on the stages of Mozcon, Heroconf, SearchLove, CXL Live, CTA Conf, SydStart, Problogger, DCI Summit, Authority, Microconf, Wooconf, Business of Software and dozens more.

The CEO of Freelancer.com and Warrior Forum, Matt Barrie read Joanna's ebooks on a flight back to Australia, promptly told his team to read them, promptly invited Joanna to be interviewed for his massive audience, and promptly proclaimed - without a word of prompting - "These ebooks changed my life."

And when Brian Clark - one of the best known copywriters on the planet - wanted to hire someone to optimize his copy for Rainmaker, Digital Commerce Institute and Authority, guess who he hired. Yup: Joanna. She is the cofounder of Copy Hackers.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
You've got our 60-day money-back guarantee to rely on. Take the course, do the training - and if you don't find that your launch copy is clearly improved, even though you took your most informed shot at the copy for it, send us an email including clear evidence of your effort in the training. If we fail to teach you the goods, we'll absolutely give you your money back.

Choose your plan below: